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Evidence Guide: BSBMKG433 - Undertake marketing activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG433 - Undertake marketing activities

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare to undertake marketing activity

  1. Identify task requirements according to organisation’s marketing plan and relevant policies and procedures
  2. Review marketing activities according to industry trends and competitive activity
  3. Develop and document action plan for marketing activities according to task requirements
  4. Seek approval of action plans from relevant personnel
Identify task requirements according to organisation’s marketing plan and relevant policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review marketing activities according to industry trends and competitive activity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document action plan for marketing activities according to task requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek approval of action plans from relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Co-ordinate marketing activities

  1. Identify and access resources required for marketing activities according to action plan
  2. Contribute to assigning responsibilities and functions to relevant marketing personnel
  3. Assist required personnel in managing marketing activities
  4. Monitor implementation of marketing activities according to activity plan, as required
Identify and access resources required for marketing activities according to action plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contribute to assigning responsibilities and functions to relevant marketing personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assist required personnel in managing marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor implementation of marketing activities according to activity plan, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review marketing activities

  1. Measure and record outcomes of marketing activities against marketing plan
  2. Review results of activities against expected marketing plan outcomes
  3. Prepare report of marketing activities and share with relevant personnel
Measure and record outcomes of marketing activities against marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review results of activities against expected marketing plan outcomes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare report of marketing activities and share with relevant personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

support marketing activities for a product or service, including:

researching marketing practices of the organisation

planning and implementing a marketing activity

recording activities and processes used in marketing activity.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

concept of marketing, including concepts relating to:

production

products

selling

societal marketing

sources of marketing information

basic foundations of marketing practices

organisational marketing policies and procedures

specific product knowledge related to products and services being marketed.